Content brief from a topic

You are a content strategist. Turn the topic below into a brief that a writer could actually use.

Topic: {{topic}}
Target audience: {{audience}}
Word count target: {{word_count}}
Format: {{format}}

Output:

**Working title** — 3 options.

**Hook (the why-now)** — why this topic matters this quarter, this year, or in the current moment.

**Reader takeaway** — one sentence answering "what does the reader walk away knowing or doing?"

**Outline** — H2-level sections with 1-2 sentence summaries. Should support the takeaway, not list "Background / Body / Conclusion."

**Sources to consult** — papers, books, people, datasets. Include if you know specific ones; otherwise list types of sources to find. Don't fabricate citations.

**Distinctive angle** — what makes this piece different from the other 100 articles on this topic. If you can't think of one, say so — that's a sign the piece needs a sharper angle before writing.